PRODUCTION: Final product

Front cover                                                    Contents page

Double page spread 

EVALUATION QUESTION 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

EVALUATION QUESTION 2: How does your media product represent particular social groups?

Evaluation question 2 media from chanelle day

EVALUATION QUESTION 3: What kind of media institution might distribute your media product and why?

media institution evaluation question from chanelle on Vimeo.

EVALUATION QUESTION 4: Who would the audience be for your product?

The target audience for my media product would be young people aged between 15-25. This was shown in my questionnaire that was competed by my peers, where 100% of them believed the target audience would be teenagers/young adults. Click here for the link to my questionnaire. I think this is due to the fact the models who I used were young, around 17 years old, therefore people in the same age bracket may be interested in reading about these particular artists. Furthermore, they may find it easier to identify or connect with these music artists compared to older artists who they are less familiar with. Linking back to Stuart Hall's theory of audience positioning, the preferred reading would be from young people in their late teens to mid 20's, the oppositional readers may be those who are interested in a different genre of music, for example rock or jazz because my magazine does not focus on these at all meaning they would reject my magazine. 

My magazine is aimed at both males and females. The colour palette (red,black,white and grey) is fairly neutral keeping the target audience broad and varied however it could be argued that because the main image on the front cover is of a female, so more males are going to be interested at first glance. Subsequently, this reinforces Laura Mulvey's theory of the male gaze because females are made to look attractive to men. However, I didn't want to target my magazine at a specific gender because I wanted to keep the audience wide and gain readers from different backgrounds and genders hence why I have used a male on my contents page and my DPS. I think I have been successful with this by including a range of male and female artists and keeping the style of the magazine neutral but appealing.

The style of my magazine is quite edgy and stylish but still sophisticated. This could suggest that the audience are young educated students or young adults who take interest in the        R and B/indie music genre. This would mean they would be in the E socio economic group as they would have a low disposable income and most likely still depend on their parents for most things. I have tried to target my music magazine at a younger audience by including social media websites on the contents page. Young people tend to be active on several social media sites, including Twitter, Instagram and Facebook therefore by adding links to these inside my magazine, it could encourage these people to interact online using mobile phones and laptops etc, which the older generation may not be as familiar with. Moreover, the price of my magazine is £3.99, this is not as expensive as some music magazines, for example Q, which is priced at £4.50 per issue, this illustrates how I have tried to accommodate for the youth and take into consideration their low income.

The psychographic group for my intended target audience would be aspirers. This is because on the front cover, I have included names of well known and successful music artists, including Alicia Keys, Drake, Rihanna and Jay Z. Click here to see the research I did on my chosen music genre and the artists I researched.The people reading my magazine probably enjoy these artists and their style of music. Consequently, it could be argued that they aspire to be like them and desire to be like their favourite music icons. Despite this, they may also fit into the psychographic group of being 'explorers'. This is because on the front cover, the main story features an artist who is set to be the 'next big thing', this could imply that the audience are excited and interested to see what is new and are willing to explore the music industry. 

In conclusion, the target audience for my music magazine are likely to be young people, either teenagers or  young adults who take an interest in the R&B/idnie music genre.

The magazine will hopefully attract both males and females and they would have a low income, which they may spend on gigs and concerts; I found this was fairly common in my focus group where many of them spent their money on going to concerts or festivals. Click here to see the people I used for my focus group and what they spent their disposable income on. The audience may fit into the 'aspirers' or 'explorers' psychographic categories based on their willingness to find out about emerging artists but also their want to gain more information about their favourite well known artists.

EVALUATION QUESTION 5: How did you attract/address your audience?

Media q5 - How did you attract/address your audience? from chanelle day

EVALUATION QUESTION 6: What have you learnt about technologies from the process if constructing this product?

EVALUATION QUESTION 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

what I have learnt from my preliminary task from chanelle on Vimeo.