Why do we watch TV? Uses and gratification explained theory.
Ways in which I use the media:
- Surveillance - seeking information through factual texts, for example: watching the news and documentaries, reading newspaper, reading reviews.
- Personal identity - texts that reinforce your own values and beliefs, for example: reading magazines that interest me, for example fashion magazines e.g Vogue and watching programmes that relate to my age and generation.
- Personal relationships - This is where you can make powerful bonds with figures in the media, for example watching series on netflix e.g Gossip Girl and OITNB, reading books and listening to the radio presenters.
- Diversion - using the medal to pass the time and entertain ourselves, for example looking on social media (Twitter, Facebook, Instagram) and watching films.