1: Micro textual analysis refers to the study of specific elements of media texts that can be deconstructed only through the act of 'close reading'.
2: Semiotics is a branch of structuralism and looks at meaning at the level of the individual sign.which is divided into its signifier and signified.
3: The same text can be looked at from different theoretical perspectives.
4: Representation is the sum of various 'micro' parts and relates to broader theories of collective identity, cultivation and ideology.
5: Editing is hugely important in the construction of media meaning.